Meet the Team

  • Brendon Hansford

    FOUNDER, CEO & CREATIVE

    “I’m just the creative idiot in the lab, trying to build a kinder world—because what we project is what we perceive, and kindness costs nothing.”

  • Flo Baudoin

    CHIEF OPERATING OFFICE

    “Every creative genius needs a calming force to bring focus to the frenzy. That’s me—and I’ll be keeping IMD classes running strong until I’m 80.”

  • TARA MALLON

    HEAD OF PR & COMMS

    “I left the boardrooms for breathwork and better vibes. Now I help brands share their story with heart, clarity, and just the right amount of sparkle.”

  • Rachel Wong

    HEAD OF MARKETING & SOCIALS

    “Turning inhales into insights and exhale-worthy content. If it’s breathing and trending — I’m already on it.”

  • RUTH DAS

    CONTENT CREATOR

    “I take deep breaths… and turn them into content. If you’ve seen it, read it, or reposted it — chances are I made it breathe.”