Built from
the inside out.
This is the company I needed.
Now it's here for you.
I spent twenty years as a creative director, filmmaker and choreographer, working with global artists and brands. My life looked extraordinary from the outside. Inside, I was stuck in the same painful patterns I had been carrying for years.
After a toxic relationship ended with a stress-induced phantom heart attack, something finally broke open. This wasn't bad luck. This wasn't circumstance. This was my nervous system — and it had been trying to tell me something for a very long time.
Breathwork changed that. Not spiritually. Physically. Scientifically. I started to understand how the body stores what the mind tries to move past, and how breath, when combined with the right sound design and structure, can actually reach those places.
IMD was built from those lessons. Clean instruction. Real support. Trauma informed safety. Cinematic sound design. Journeys engineered for emotional and neurological reset. The company I needed when I was stuck. Now it's here for you.
Designed for real change.
Every format.
One method.
From weekly group sessions to corporate programmes and global retreats. Every experience uses the same engineered IMD system, delivered by fully qualified, trauma informed, first aid trained instructors.
This isn't mystical.
It's neurobiology.
Your body stores what your mind tries to move past. Stress, anxiety, emotional tension, old patterns — they live in the nervous system, not the mind. That's why thinking your way out never quite works.
IMD uses conscious connected breathing to temporarily shift the body into hypocapnia. When CO₂ drops, the prefrontal cortex quiets, blood flow changes, and the thinking brain loosens its grip. This opens access to the deeper emotional memory systems — the places where old hurt and survival patterns actually live.
In that window, the body becomes ready to do something most people never do in adult life: release. Discharge the stored charge. Complete the stress cycle. Let go of what it has been holding.
The IMD sound design doesn't just fill the room. It's engineered to guide the nervous system through the entire arc — activation, surfacing, discharge and repair.
The people behind the work.
Small, intentional and obsessed with doing this properly.
Less than two years old.
Already everywhere.
We started in the UAE. We are now in 20 cities across six continents, with one certified instructor holding exclusive rights in each location.
500+ five-star reviews.
And counting.
From first-timers to regulars, across 20 cities, the response is the same. Something shifts. Something releases. Something comes home.
The press have noticed.
In less than two years, IMD Breathwork has been featured by some of the biggest media names in the Middle East, Asia and beyond. Here's where you've seen us.
IMD Breathwork was recently featured in Vogue Arabia through one of our Dubai-based instructors, Flo, as part of an editorial exploring modern energy healing, breathwork, and the growing integration of science-backed nervous system practices into contemporary wellness.
The article highlights breathwork as a powerful tool for emotional and physiological regulation, referencing its ability to reduce stress, support emotional balance, and help the nervous system shift out of chronic survival states. Flo is featured for her work delivering IMD Breathwork sessions in Dubai, representing the method's trauma-informed, instructor-led approach.
Within the piece, IMD Breathwork is described as an immersive experience that combines guided breathing with sound, frequencies, and binaural audio. This mention in Vogue Arabia reflects a wider shift toward nervous-system-led approaches to wellbeing.
In episode 132 of the Joint Dynamics Podcast, Brendon Hansford shares his evolution from the entertainment world to wellness pioneer. Hosted by Andrew Cox, this conversation explores how Brendon developed IMD Breathwork — a unique method blending ancient breathing techniques, neuroscience, and modern sound healing.
He explains how the method combines ancient breath techniques with modern neuroscience and digital sound healing, designed to reduce stress, assist trauma processing, and activate altered states of consciousness. Andrew shares his own experience of an IMD session in Hong Kong and its profound emotional and mental impact.
🎧 Listen on Spotify — search "Joint Dynamics Podcast Episode 132"
Over several months, IMD Breathwork was featured multiple times in What's On Saudi Arabia — one of the region's top lifestyle publications — as a top recommendation for things to do in Riyadh. From the Rebirth and Renewal journey to the exclusive Pieces to Power experience, these workshops brought powerful emotional release and nervous system repair to the heart of the Kingdom.
Brendon Hansford has been leading immersive workshops designed to help people release emotional blocks through ancient breathing techniques paired with modern digital sound healing. With headphones, eye masks, layered sound journeys, and science-backed breathwork — this is not your average meditation class.
In episode 74 of the Saudi Fitness Talk Show, Brendon Hansford reflects on his journey from award-winning choreographer and film director to international breathwork facilitator.
Brendon introduces listeners to IMD Breathwork — a modality that blends ancient breathing techniques with modern digital sound healing and release therapy. He dives into the science behind emotional release, how the breath affects the nervous system, and why so many are turning to breathwork to access mental clarity, inner peace, and deep transformation.
The conversation also touches on his growing impact in Saudi Arabia, where classes are regularly sold out and the appetite for holistic wellness is stronger than ever.
In this soulful episode of Pravina Talks, Brendon Hansford shares how the simple act of conscious breathing can be a powerful tool for healing, peace, and happiness.
Through a calm and grounded conversation with host Pravina, Brendon reflects on his own path into breathwork, the emotional breakthroughs he's witnessed, and the growing impact of IMD Breathwork around the world — especially in places like Malaysia and Dubai.
They explore how breathwork goes far beyond a wellness trend, offering a science-backed way to regulate the nervous system, release stored trauma, and reconnect with one's true self.
In this episode of Loving Life by iLiv Podcast, Brendon Hansford breaks down the science and emotion behind conscious connected breathing.
Speaking on the Bodyworks and Health segment, Brendon explores how IMD Breathwork uses a carefully designed sequence of breath, sound, and sensory immersion to create a temporary stress response — followed by deep regulation and release. This powerful cycle helps unlock stored trauma, release emotional blockages, and reconnect people with their bodies in profound ways.
He also shares his personal transformation from a creative director to a pioneer in holistic healing, revealing the moments and insights that led to the creation of this groundbreaking modality.
Brendon Hansford, founder of IMD Breathwork, was featured in Vogue Arabia in an article exploring how breathwork is evolving beyond traditional meditation. In the piece, Brendon shares how IMD Breathwork blends ancient breathing techniques with modern digital sound healing to create a powerful tool for emotional release and nervous system regulation.
The article highlights the growing global movement toward immersive, science-backed healing modalities — and how IMD is leading the way. Brendon describes the unique combination of breath, layered sound and release therapy that makes IMD distinct from anything else available in the wellness space today.
IMD Breathwork was featured in What's On Dubai as one of the city's most unique and meaningful date experiences for Valentine's Day. Listed among 17 standout ideas, the experience offered couples an opportunity to deepen their connection through immersive emotional release and guided breathwork.
The article highlights how breathwork can move beyond cliché romance into something far more intimate — healing, vulnerability, and true presence. Whether attending with a partner or solo, the session is a powerful reminder that love starts from within.
Ready to feel
what this actually does?
Find a class in your city, try the app for free, or get in touch with any questions.