About IMD Breathwork
A neurological approach to emotional healing, designed for real change.
At IMD Breathwork, our mission is simple: to help people heal what they’ve been carrying in their bodies for years. Stress, anxiety, old hurt, the patterns we never chose but somehow live inside us. We know these aren’t “mindset problems”. They are nervous system imprints. And they can change.
IMD combines targeted breathing with engineered sound journeys to release stored emotion, regulate the body and create the kind of calm and clarity many people haven’t felt in years.
We began in the UAE, and now we’re bringing this work to the world because everyone deserves access to mental and emotional care that actually reaches the root.
This isn’t about escape. It is about coming home to yourself.
The Origin Story
I did not set out to build a breathwork company. I set out to stop breaking my own heart.
I spent twenty years in film, choreography and sound design, building a life that looked incredible but was held together by a nervous system shaped by early loss and the belief that love had to hurt to feel real.
Breathwork found me during a toxic relationship and showed me, for the first time, that change was possible. The wake-up call came later, when stress sent me to hospital with a phantom heart attack. My body was done. And finally, so was I.
What healed me wasn’t mysticism. It was physiology, safety and sound.
IMD was built from those lessons: clean instruction, trauma informed support and journeys engineered for emotional and neurological reset.
This is the company I needed when I felt stuck in a life that looked successful and felt unbearable. Now it’s here for anyone ready to breathe, release and begin again.
Meet the Team
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Brendon Hansford
FOUNDER, CEO & CREATIVE
“I’m just the creative idiot in the lab, trying to build a kinder world—because what we project is what we perceive, and kindness costs nothing.”
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Flo Baudoin
CHIEF OPERATING OFFICE
“Every creative genius needs a calming force to bring focus to the frenzy. That’s me—and I’ll be keeping IMD classes running strong until I’m 80.”
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Rachel Wong
HEAD OF MARKETING & SOCIALS
“Turning inhales into insights and exhale-worthy content. If it’s breathing and trending — I’m already on it.”
Healing comes from within, and we are here to help you activate it.
What IMD Breathwork Actually Does
IMD Breathwork is built on a simple truth: your body stores what your mind tries to move past. Stress, anxiety, emotional tension, heartbreak, old patterns, they live in the nervous system. IMD is designed to help you finally release what has been living there for years.
At its core is conscious connected breathing, a pattern that temporarily shifts the body into hypocapnia. When CO₂ drops, the prefrontal cortex quiets, blood flow changes, and the thinking brain loosens its grip.
This gives you access to the deeper layers of the mind the emotional memory systems the places where old hurt, stress and survival patterns live.
This is not mystical. It is neurobiology.
And in that window, the body becomes ready for something most people never do in their adult lives: release
The science of the scream.
Inside IMD journeys, release therapy is part of the design, not a dramatic addition.
When you scream during the breath hold, several things happen at once:
• The vagus nerve activates, helping the system shift out of shutdown and back into regulation.
• Stored sympathetic charge discharges, releasing the fight or flight energy that has been trapped in the body.
• The limbic system opens, allowing emotional material to surface safely.
• The diaphragm and fascia unload tension, which is why people often feel a wave of relief immediately after.
• Memory reconsolidation becomes possible, meaning the brain can reprocess old emotional experiences instead of looping them.
A scream is not about drama. It is about completion.
The body finally gets to finish what it never had the safety, time or permission to finish.
Where IMD goes further.
Breath alone creates change.
But IMD builds an entire healing environment around the breath and the release.
Every journey uses engineered sound, designed with a filmmaker’s ear and a neuroscientist’s intention:
• Healing frequencies that shift brainwave states
• Binaural beats tuned to theta to open emotional access
• Layered cinematic sound that guides the nervous system through rise, release and repair
• 360 immersive audio to keep you inward, safe and supported
• Voice guidance that regulates the system instead of overwhelming it
• Subliminal therapeutic cues to help integrate what comes up
This combination of breath, sound design and structured release moves the body through a full cycle:
Activation → Emotional surfacing → Discharge → Reset
People feel it physically:
a softening, a clearing, a drop in tension, a sense of coming home to themselves.
What makes IMD different
IMD Breathwork is not about escaping life. It is about giving your body what it never had: a safe, structured, engineered way to let go.
The stress you have been carrying.
The emotional charge sitting under the surface.
The patterns that keep pulling you back.
The nervous system loops that no amount of thinking your way out ever fixed.
Most breathwork depends on the instructor.
IMD depends on the system.
One global method.
One consistent structure.
One safety standard everywhere in the world.
Every journey follows the same engineered design: multiple structured rounds, trauma informed pacing, in room support, trained facilitators, and cinematic sound that guides the nervous system through activation, release and repair.
Every instructor is professionally certified, IMD trained, trauma informed and first aid qualified.
Zero shortcuts.
Zero improvisation.
Zero gimmicks.
Just breath, sound and release, delivered the same way in every city so you know exactly what your body is stepping into: safe, controlled and repeatable transformation.
IMD helps the body complete its stress cycles, reorganise emotional memory and return to the clarity you have been fighting for.
Breath. Sound. Release.
Designed for real change.