Meet the Team

  • Smiling person with curly hair and tattoos, wearing a white t-shirt with a wolf design, standing on a balcony by the sea.

    Brendon Hansford

    FOUNDER, CEO & CREATIVE

    “I’m just the creative idiot in the lab, trying to build a kinder world—because what we project is what we perceive, and kindness costs nothing.”

  • Woman practicing meditation outdoors in a yoga pose, with closed eyes, seated cross-legged on a mat, wearing a blue shirt and black leggings, surrounded by greenery.

    Flo Baudoin

    CHIEF OPERATING OFFICE

    “Every creative genius needs a calming force to bring focus to the frenzy. That’s me—and I’ll be keeping IMD classes running strong until I’m 80.”

  • Person wearing athletic clothing raising arms in victory pose, standing on rocky terrain at sunrise with trees and shrubs in background.

    TARA MALLON

    HEAD OF PR & COMMS

    “I left the boardrooms for breathwork and better vibes. Now I help brands share their story with heart, clarity, and just the right amount of sparkle.”

  • Smiling person with glasses wearing a light green cardigan and peach top against a white background.

    Rachel Wong

    HEAD OF MARKETING & SOCIALS

    “Turning inhales into insights and exhale-worthy content. If it’s breathing and trending — I’m already on it.”